Case Study

Home Services Company

From Invisible to Indispensable: How One Home Service Pro Went From Obscurity to Market Leader

About

From Word-of-Mouth to Word on the Web

After three years in business, this solo pest control operator had hit a wall. With just a truck, a handful of loyal customers from his church, and a sign on the side door, growth was slow and inconsistent. He wanted to expand and hire—but couldn’t justify it without a steady stream of leads.

A Company in Limbo
He wasn’t showing up on Google, either in search or on the map. His only inquiries came through personal connections, and scaling felt out of reach. What he needed was visibility, structure, and a clear path forward.

The Turning Point
He partnered with Draw Management Solutions, choosing the Tier 1 HR Package and the AI SEO Performer Package. This gave him the foundation to grow—and the marketing machine to make it happen.

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Services

Industry

Home Services

Pest control is one of the most competitive local service industries. Standing out means ranking locally and building trust with homeowners fast.

Size

Solo to Scaled

Started with one man, one truck, and now operates with three trucks, two full-time employees, and one part-time team member.

Results

Triple Impact

Now ranked in the top 3 on Google Maps and top 5 in organic search across multiple metro areas—with steady growth, a full schedule, and employee benefits.

Structure

Built to Grow

With HR compliance and employee documentation in place, the company laid a strong foundation for hiring and retention before marketing efforts scaled demand.

Our Approach

We knew growth was possible—but only with the right foundation. So we started with compliance and communication, then layered in advanced local SEO to help the client dominate their market.

Phase 1

Foundation

Laying the groundwork for growth. HR Compliance Audit & Basic Handbook Mission, Vision, and Welcome Letter Clear employee communication framework

HR Compliance Audit & Basic Handbook
Mission, Vision, and Welcome Letter
Clear employee communication framework

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Phase 2

Visibility

Making sure the market knows you exist.

Local SEO optimization (GMB, keywords)
GEO page buildouts and AI-assisted content
Mobile-first, voice-optimized presence

Phase 3

Momentum

Turning visibility into scalable growth.

Climbed from page 10 to page 3 in primary market
Expanded into secondary market with top 5 visibility
Increased lead volume and client inquiries

Result

From Local Ghost to Market Force

Four Times the Inquiries
Once invisible online, the client now enjoys 4x the tracked phone calls and web inquiries monthly compared to baseline.
Revenue Tripled
With more leads and higher conversion, the company has seen a 300% increase in income over 2.5 years.
From Hustling to Hiring
What started as a side hustle with no marketing now supports a growing team, solid infrastructure, and market-leading visibility in two major MS markets.