Case Study

Retail Business

From Employee Mindset to Empowered Owner: How One Retailer Reclaimed Control and Scaled Sustainably

About

Big Dreams, No Direction

Big Dreams, No DirectionThis business owner came from a working-class background and knew how to be a great employee—but was overwhelmed by the demands of being a business owner. The business had a storefront and a loyal but limited customer base. Despite hard work, it wasn't enough. Every year, personal money went into the business just to pay salaries.

The Wake-Up Call
The goal was simple but urgent: stop the bleeding and build a self-sustaining company. There was no real marketing plan, no leadership development, no structure—just survival mode. The owner had the will to grow but lacked the roadmap and skills to lead.

The DMS Difference
After enrolling in our Catapult consulting program, the owner gained clarity, structure, and actionable steps. As progress began, they transitioned into our PROPEL coaching to stay accountable, sharpen their leadership, and scale with intention. The owner also implemented our Tier 1 HR Package to lay the operational groundwork.

Services

Industry

Retail

Operating from an established storefront, this company served local shoppers but had little brand visibility and minimal growth strategy before partnering with DMS.

Size

From Hustling to Healthy

Initially staffed by one full-time and two part-time team members. Now a five-person team with two full-time and three part-time employees.

Results

Massive Revenue Leap

With a 400%+ revenue increase, the business is now self-sustaining, profitable, and positioned for future expansion into multiple locations.

Structure

Systemized for Growth

What began as a hobbyist approach is now a structured business, complete with an HR foundation, people plan, marketing strategy, and sustainable growth processes.

Our Approach

This was about more than business mechanics—it was a personal transformation. We helped shift the owner's mindset from employee to empowered leader and gave the company a clear path to long-term success.

Phase 1

Decode

Grounding the vision in reality.

Business and financial evaluation
Leadership mindset assessment
Plan to stop financial bleeding and build sustainability

Phase 2

Map

Creating a path to stable growth.

Strategic planning and operational systems
Marketing and people planning
HR Tier 1 implementation for structure

Phase 3

Conquer

Leading with clarity and scaling with purpose.

Leadership coaching and PROPEL integration
Focused execution of marketing and hiring plans
Business became self-sustaining with 400%+ growth

Result

From Hobby to High-Growth Business

400% Revenue Growth
The strategy and systems developed through Catapult and PROPEL transformed a stagnant business into a thriving enterprise with clear momentum.

Self-Sufficiency Achieved
The owner no longer injects personal funds to meet payroll. The business now pays its bills—and its people—on time, every time.

Mindset Milestone
“DMS has been instrumental in helping me transition from focusing on minutia to exploring the real opportunities for my business. Just like anything in life, if it’s not growing, it’s dying. This business is now growing and looking to future success.”