Case Study

Personal Service Business

From Struggling Retail Shop to Community Go-To: How One Service Brand Doubled Sales and Reclaimed Their Vision

About

Stuck in Place, Struggling to Grow

This personal service business operated out of a retail location with big dreams but limited means. Word-of-mouth was their only growth driver, and income wasn’t enough to support effective marketing. They were passionate, but stuck—trying small events that barely moved the needle.

The Reality Check
Despite effort, they couldn’t generate enough traction to expand, and loans weren’t an option. Take-home income couldn’t cover personal expenses, and business growth was crawling. They knew they needed a transformation but didn’t know where to start.

The DMS Difference
We sat down and got clear on their goals. The client enrolled in our Catapult consulting program where we analyzed the business, co-created a plan, and began executing together. Then they joined PROPEL to follow through—with strategy, accountability, and leadership development to support growth.

Services

Industry

Personal Services

Operating in a storefront retail environment, the client provided high-touch personal care services in a competitive and reputation-driven market.

Size

Solo to Standout

Started with a single location and minimal web presence. Today, they’re the go-to name in town with a scalable operation built for growth.

Results

Breakthrough Growth

Doubled revenue in months, moved to a better location, and became a top-ranked local service provider both in-store and online.

Structure

Rebuilt to Scale

Through rebranding, operational overhaul, and marketing transformation, the business now attracts clients consistently and fulfills with confidence.

Our Approach

This wasn’t just about fixing a business. It was about transforming a mindset. We partnered with the client to envision what was possible, then gave them the structure, support, and skills to make it real.

Phase 1

Decode

Understanding the vision and challenges.

Deep dive into goals and obstacles
Financial and operational analysis
Clear plan creation aligned to client’s timeline

Phase 2

Map

Positioning the brand to grow.

Business model updates and rebranding
Marketing strategy and website development
Revised recruitment and fulfillment processes

Phase 3

Conquer

Executing with support and scaling with momentum.

Ongoing coaching and PROPEL membership
Sales strategy support and leadership training
New location, doubled revenue, and top-tier local SEO rankings

Result

From Surviving to Thriving in Record Time

Doubled Sales in Months
The marketing plan, repositioning, and client journey redesign ignited growth that traditional methods had failed to achieve.

From Invisible to In-Demand
With no previous web presence, the client jumped to page one and top five in local search rankings, driving consistent new business.

Testimonial Transformation
“DMS took my company and completely changed the way I see things and got us on the right track. The team at DMS is professional, knowledgeable, informative, and thorough.”